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SERVICES · START A BUSINESS

Test it on real people before you bet on it

We turn your business idea into a small, real offer, put it in front of the people you think will buy, and report back on what they actually did. We set the pass mark together before anything launches, so the answer is honest.

WHY TEST

Friends say yes. Strangers show you the truth

Everyone you’ve told about your idea likes it. That’s what people who like you do. The only way to know if strangers will pay is to ask them for something real, like a booking request, a deposit or a sign-up, and count what happens.

A test won’t guarantee your business works. It replaces a guess with evidence, for a few hundred dollars instead of your savings.

WHAT WE DO

Design, build, run, read

1. Design

Pick the one assumption that matters most, the people to test it on, and the pass mark. Written down and agreed before launch, and never moved after.

2. Build

A simple page with your offer and a real next step, plus the ad that points people to it.

3. Run

Ads on your own account for two to three weeks. We talk to the people who respond and find out why they did.

4. Read

What happened against the pass mark, what people told us, and our recommendation: go, change the offer, or rethink.

AN EXAMPLE

Mobile dog grooming in Thibodaux

We think: busy dog owners will book a groom at home.

We’ll show: a one-page offer with a real booking request, to dog owners within 15 miles.

Pass if: at least 15 booking requests in three weeks.

Budget: $300 of ads, paid by the owner to Meta on their own ad account.

An example only. Your test, pass mark and budget are set with you.

THE MONEY

Two separate costs, both agreed up front

Our fee covers the design, the build, running the test and the readout. It’s custom, set after your free business assessment.

Your ad budget goes straight from your card to the ad platform, on your own account. We agree on the amount together before launch, and it never passes through us.

You get: the page, the ads, the conversations and a written readout. Takes: two to four weeks.

WHAT WE TEST

One question at a time

A good test answers one question. Will people in this town book a service like this? Will they pay this price? Do they want it delivered, or would they rather come to you? We help you pick the question whose answer changes the most, and design the test around it.

We keep the offer honest. If you take a deposit before the business exists, the page says so, and every deposit can be refunded cleanly if you decide not to go ahead. A test that tricks people tells you nothing about whether they’d really buy.

FAQ

Questions about test campaigns

Can a test prove my business will work?

No, and we won’t say it does. It shows what real people did when they were offered your idea, which is far better evidence than a survey or your friends’ opinions.

What if it fails the pass mark?

Then you learned it for a few hundred dollars. The readout says what people told us, which often points to a version that would pass.

Do I need a business set up already?

No. Many tests run before the business exists. We’ll show you how to take booking requests or deposits honestly and refund cleanly if you don’t go ahead.

Which ad platforms do you use?

Usually Facebook and Instagram, sometimes Google, on your own ad account. We pick the one where your customers are.

Find out if strangers will pay

Start with a free business assessment.