FAQ
Questions about test campaigns
Can a test prove my business will work?
No, and we won’t say it does. It shows what real people did when they were offered your idea, which is far better evidence than a survey or your friends’ opinions.
What if it fails the pass mark?
Then you learned it for a few hundred dollars. The readout says what people told us, which often points to a version that would pass.
Do I need a business set up already?
No. Many tests run before the business exists. We’ll show you how to take booking requests or deposits honestly and refund cleanly if you don’t go ahead.
Which ad platforms do you use?
Usually Facebook and Instagram, sometimes Google, on your own ad account. We pick the one where your customers are.