PILLAR · CUSTOMERS
Customers
One of the four pillars of your Business Strength Score, worth 25%. getting found, winning the work, and keeping customers coming back.
WHAT IT MEASURES
What Customers measures
Customers measures whether you can reliably find, win, and keep the people who pay you, your fuel. It’s not just how many customers you have, but whether acquisition is a repeatable system rather than luck.
WHAT EARNS POINTS
How you build this pillar
Start. Define your ideal customer, sharpen your offer, know your competitors, get a basic online presence, and start collecting customer contacts.
Build. Pick reliable marketing channels, capture and track leads, follow up on them, and measure how many turn into customers.
Grow. Know your customer acquisition cost and lifetime value, retain deliberately, strengthen your brand, and expand into new segments.
Exit. Maintain a strong customer database, reliable acquisition systems, a solid reputation, and repeat revenue that isn’t tied to you personally.
HOW TO RAISE IT
Raising your Customers score
Start by making your customers visible to the system: import your contacts, connect your reviews, and track your leads and deals. Recording where customers come from and setting up follow-ups turns ‘we get busy sometimes’ into a measurable acquisition engine.
THE BUSINESS STRENGTH SCORE GUIDE
Explore the guide
- What is a Business Strength Score?
- How your score is calculated
- Score ranges: Start, Build, Grow, Exit
- The Money pillar
- The Customers pillar (you are here)
- The Work pillar
- The Management pillar
- Proof, not claims
- The Verified Score
- How your score changes over time
- How to raise your score
- How to build business strength
- Myths about business strength
- vs. a credit score
- vs. business credit scores
See your number
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